- Pure Greens costs less than AG1 and is delivered from Denmark in 1-2 days
- Transparent ingredient list – you know exactly what and how much you're getting
- All health claims are EFSA-approved and lab-tested by an independent institute
- Peach/raspberry flavor developed for Danes – no subscription commitment
When choosing between Pure Greens™ and Athletic Greens (AG1), it's not just about price. It's about which product actually gives you the most value for money – in terms of ingredients, taste, quality, and results. In this comparison, we review the two products side-by-side so you can make an informed choice.
Athletic Greens (now rebranded as AG1) has been a market leader in the USA and UK for many years. Pure Greens™ has been developed by Rebuilt Performance specifically for the Danish market, focusing on Nordic needs, local availability, and a price that makes sense for Danes.
What is the difference between Pure Greens and Athletic Greens?
The biggest difference lies in availability, price, and formulation. Athletic Greens is marketed internationally with an American perspective on health, while Pure Greens™ is developed with the daily lives of Danes in mind.
Athletic Greens contains 75 ingredients spread across several "blends" – including probiotics, adaptogens, mushrooms, and extracts. Pure Greens™ takes a more transparent approach with fewer, but higher-dosed ingredients, all of which are documented with specific health claims approved by EFSA (European Food Safety Authority).
Both products aim to give you greens, energy, and digestive support in one daily dose. But how do they perform in practice?
Ingredients: Transparency vs. "proprietary blends"
Athletic Greens uses so-called "proprietary blends" – meaning they list all ingredients, but don't state precisely how much of each ingredient you get. This makes it difficult to assess whether the dosages are actually effective.
Pure Greens™ is transparent about the primary active ingredients. You know exactly what you're getting:
- Greens Blend: Spinach, broccoli, wheatgrass, barley grass, purple cabbage leaves
- Energy Blend: Spirulina, Vitamin C, Zinc
- Digestion Blend: Chicory root (prebiotic fiber), Turmeric, Ginger
Spirulina can support your vitality and energy (1). Vitamin C helps reduce fatigue and tiredness (2) and contributes to the body's normal energy metabolism (3). Zinc supports normal brain function (4). Chicory root supports digestion (5), turmeric can support liver function (6), and ginger helps intestinal function (7).
Athletic Greens also contains probiotics and adaptogens like ashwagandha – ingredients that may be relevant for some, but also significantly increase the price. Pure Greens™ focuses on the core: greens, energy, and digestion – the three pillars most Danes demand.
Price: How much does it cost to take greens every day?
Price is often the first thing that makes people hesitate when considering Athletic Greens. AG1 typically costs around DKK 900-1,100 per month, depending on the subscription and currency. This is a significant expense for many Danish households.
Pure Greens™ costs significantly less – without compromising on quality. When you start a subscription, you get a 17% discount and free shipping always, and there's no commitment. You can pause or stop anytime. This makes it easier to integrate greens powder into your daily life without thinking about the finances every month.
For an average Dane, this means you can save several thousand Danish kroner a year by choosing Pure Greens™ over Athletic Greens – without losing any effectiveness.
Taste and experience: Which product is easiest to drink?
One of the biggest complaints about greens powder in general – including Athletic Greens – is the taste. Many describe AG1 as "earthy," "bitter," or "grassy." While one gets used to it, it's rarely something people look forward to in the morning.
Pure Greens™ comes in peach and raspberry flavor, specifically developed to avoid the classic grassy taste. This makes it easier to stick to the habit – especially if you're not the type who enjoys bitter or earthy flavors. More than 25,000 Danes use Pure Greens™ daily, and many highlight the taste as one of the reasons they continue.
Simply stir 1 scoop (10g) into 250ml of cold water, shake it in a shaker or blend it briefly – and you're ready. It takes less than 30 seconds.
Delivery and availability in Denmark
Athletic Greens is typically shipped from abroad, which can mean longer delivery times, unpredictable customs fees, and higher shipping costs. Sometimes it can take up to 10-14 days to receive your order.
Pure Greens™ is shipped from a Danish warehouse with 1-2 business days delivery. DAO delivers 7 days a week, so you can receive your package even on weekends. Free delivery on purchases over DKK 399 makes it even more attractive, especially if you choose a subscription.
This means you never risk running out – and you avoid the hassle of international shipping, customs paperwork, and long waiting times.
Documentation and approvals
Athletic Greens is marketed with a wide range of health claims, but many of these are based on American standards (FDA), which are not necessarily approved in the EU.
Pure Greens™ follows EFSA's (European Food Safety Authority) guidelines for health claims. This means that all the effects we communicate are documented and approved according to EU legislation. This gives you confidence that the product meets European quality standards.
In addition, Pure Greens™ is laboratory tested by the independent accredited laboratory Dr. Graner & Partner GmbH. This is a quality control that Athletic Greens does not publish similar data for the European market.
Pure Greens™ is tested and approved for:
- 22 different pesticides – tested and approved ✓
- 7 types of bacteria – tested and approved ✓
- 4 types of heavy metals – tested and approved ✓
- Mold – tested and approved ✓
- Fungus – tested and approved ✓
This type of independent laboratory testing provides you, the consumer, with documentation that the product is free from undesirable substances. Many competing greens powders – including Athletic Greens – do not publish similar test results for the European market.
Dietary supplements should not replace a balanced and varied diet or a healthy lifestyle – but they can be an effective supplement when you know what you're getting.
Who is each product best suited for?
Athletic Greens can be a good choice if you:
- Don't worry about the price
- Want probiotics and adaptogens included
- Are comfortable with American brands and international deliveries
- Don't care about the taste, as long as it works
Pure Greens™ is the better choice if you:
- Want a Danish product developed for Danish needs
- Want transparency regarding ingredients and dosage
- Prefer a good taste that makes it easier to stick to the habit
- Want to save money without compromising on quality
- Want fast delivery from a Danish warehouse
More than 3,000,000 portions of Pure Greens™ have been sold, and the product has an average rating of 4.82/5 based on 553 Trustpilot reviews. This demonstrates that the product delivers what it promises – day after day.
Subscription and flexibility
Both products offer subscription schemes, but the terms differ.
Athletic Greens typically requires a monthly or annual commitment. While you can cancel, the process isn't always straightforward, and many experience automatic charges they find difficult to stop.
Pure Greens™ has no subscription commitment. You can start with a 17% discount and free shipping always, and you can pause, change frequency, or cancel completely at any time. This gives you full control, so you never feel "locked in" to a scheme that no longer makes sense for you.
Conclusion: Which product should you choose?
Athletic Greens has built a strong international reputation, and there's no doubt it's a quality product. But for Danish consumers, there are good reasons to take a closer look at Pure Greens™.
Pure Greens™ gives you transparency, Danish quality, fast delivery, better taste, and a price that won't break the bank. You get all the most important benefits of greens powder – energy, digestion, vegetables – without unnecessary ingredients or hidden blends.
If you want a product that is developed for Danish conditions, backed by European standards, and used by thousands of satisfied customers every day, then Pure Greens™ is the obvious choice.
Frequently asked questions
Is Pure Greens as effective as Athletic Greens?
Yes. Pure Greens™ contains documented ingredients that can support energy (8), digestion and gut flora (9), and immune function (10) – the same core benefits as Athletic Greens. The difference lies primarily in the number of ingredients (Pure Greens focuses on fewer, higher-dosed) and price. Pure Greens™ is developed according to EFSA standards and delivers measurable results, which is confirmed by more than 550 Trustpilot reviews.
Why is Athletic Greens so much more expensive?
Athletic Greens contains 75 ingredients, including probiotics, adaptogens, and mushrooms, which increases production costs. In addition, they use significant marketing budgets for international campaigns and sponsorships. Pure Greens™ has a more streamlined formulation, is produced efficiently, and is sold primarily in the Nordic region, which keeps the price down.
Does Pure Greens taste better than Athletic Greens?
Yes, according to most reviews. Pure Greens™ comes in peach and raspberry flavor, developed specifically to avoid the bitter, earthy taste that many complain about with Athletic Greens. This makes it easier to stick to the daily habit, especially if you are not used to greens powder.
Can I get Pure Greens delivered quickly in Denmark?
Yes. Pure Greens™ is shipped from a Danish warehouse with 1-2 business days delivery. DAO delivers 7 days a week, so you can also receive your order on weekends. Free delivery on purchases over DKK 399. Athletic Greens is typically shipped from abroad, which can take 10-14 days.
Is there a subscription commitment for Pure Greens?
No. Pure Greens™ has no commitment. You can start with a 17% discount and free shipping always, and you can pause, change frequency, or cancel completely at any time. This gives you full flexibility without hidden obligations.
Does Pure Greens contain probiotics like Athletic Greens?
No, Pure Greens™ focuses on greens, energy, and digestion and gut flora through prebiotic fiber (chicory root) (11), turmeric (12), and ginger (13). If you specifically seek probiotics, you may consider taking a separate probiotic product alongside – this allows you to choose exactly the strain and dosage you need.
Which ingredients are common to Pure Greens and Athletic Greens?
Both products contain greens like spinach and broccoli, spirulina, Vitamin C, and zinc. The difference lies in the extra ingredients like probiotics, adaptogens, and mushrooms in Athletic Greens, which are not found in Pure Greens™. Pure Greens™ instead focuses on higher dosages of the core ingredients and a transparent formulation.
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Claim overview
Pure Greens contains ingredients for which the following health claims have been approved by the EU/EFSA:
- Spirulina helps to support the body's vitality
- Vitamin C contributes to the reduction of tiredness and fatigue
- Vitamin C contributes to normal energy-yielding metabolism
- Zinc contributes to normal cognitive function
- Chicory supports digestion and stimulates the production of digestive fluids
- Turmeric helps to support normal liver function
- Ginger helps to support digestion and contributes to the normal function of the intestinal tract
- Vitamin C contributes to normal energy-yielding metabolism
- Ginger helps to support digestion and contributes to the normal function of the intestinal tract
- Vitamin C contributes to the normal function of the immune system
- Chicory supports digestion and stimulates the production of digestive fluids
- Turmeric is used to facilitate digestion
- Ginger helps to support digestion and contributes to the normal function of the intestinal tract
The content on this page is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified healthcare professional with any questions regarding illness or health conditions.
Pure Greens is a dietary supplement. Dietary supplements should not be used as a substitute for a varied diet and a healthy lifestyle. The recommended daily dose should not be exceeded. Keep out of reach of children. The health claims used are approved by the EU/EFSA and refer to specific ingredients in the product. Allergens: contains wheat, barley (celiac disease) and naturally occurring sulfites from spirulina.
- Vitamin C contributes to the normal function of the immune system.
- Vitamin C contributes to the reduction of tiredness and fatigue.
- Vitamin C contributes to normal psychological function.
- Vitamin C contributes to the normal functioning of the nervous system.
- Zinc contributes to the normal function of the immune system.
- Zinc contributes to normal cognitive function.
- Zinc contributes to the normal functioning of the nervous system.
- Zinc contributes to normal psychological function.
- Ginger helps support digestion by promoting the production of saliva and stomach acid and improving gastrointestinal function and the movement of food through the upper digestive tract.
- Chicory stimulates and promotes the production of digestive fluids and gastrointestinal movement, and contributes to normal digestion.
- Turmeric helps facilitate digestion and contributes to digestive comfort.
- Spirulina helps to improve tone and vitality. Spirulina supports the immune system.
Dietary supplements should not be used as a substitute for a varied diet and a healthy lifestyle. The recommended daily dose should not be exceeded. Keep out of reach of children.
