- All 13 ingredients are listed in milligrams – no secret blends.
- Voluntarily tested for pesticides, heavy metals, and bacteria by an independent laboratory.
- Test results are publicly available – you can check them yourself.
- Effective doses of a few ingredients, not symbolic amounts of many.
When you choose a greens powder, you trust that the product you mix into your smoothie or shake daily actually contains exactly what is stated on the label. Yet most greens brands hide their exact ingredient amounts behind so-called "proprietary blends" – secret mixtures where you only see the total grams, but not how much of each individual ingredient is actually in the product.
At Rebuilt Performance, we have chosen a different path. Pure Greens is built on a simple but powerful principle: complete transparency. Not only regarding the ingredient list but also when it comes to documenting the product’s purity and safety through independent laboratory tests.
What are proprietary blends – and why do brands hide behind them?
A "proprietary blend" is a mixture of ingredients where the manufacturer is only required to disclose the total weight of the blend – not the individual amounts of each ingredient. This means a greens product can market itself as containing spirulina, chlorella, wheatgrass, and 20 other ingredients, but actually only have symbolic amounts of the expensive, effective ingredients, while the majority consists of cheap fillers.
This practice is completely legal, but it leaves the consumer uncertain. You cannot know if you are getting an effective dose of the ingredients you pay for, or just a symbolic amount to decorate the label.
Pure Greens rejects this practice. On our label, you will find the exact amount of each ingredient in milligrams. Nothing is hidden. Nothing is unclear. You know exactly what you are getting – every single time.
The 13 ingredients in Pure Greens – and why they were chosen
Instead of filling the product with 40-50 ingredients in symbolic amounts, we have chosen 13 carefully selected ingredients in effective doses. Here is what Pure Greens contains:
Spirulina is a blue-green algae known for its high protein content and dense nutritional value. Spirulina can help you feel more energetic (1).
Vitamin C is included in a dose that helps against tiredness and fatigue (2). Vitamin C is water-soluble and excreted daily, making it important to ensure a daily intake.
Zinc supports the normal function of the immune system (3) and plays a role in many of the body's processes. It is an essential mineral that the body cannot produce itself.
Chicory root can support digestion and stimulate the production of digestive fluids (4). Chicory is rich in inulin, a type of dietary fiber that can act as a prebiotic.
Turmeric is a well-known spice that can support normal liver function (5). The active component in turmeric is curcumin, which has been the subject of extensive research.
Ginger can support digestion and contribute to the normal function of the gut flora (6). Ginger has been used in traditional medicine for thousands of years.
Spinach, broccoli, wheatgrass, barley grass, purple cabbage leaves, coconut water, and vitamin A form a vegetable base with a broad spectrum of naturally occurring micronutrients, fibers, and plant-based compounds.
Each ingredient is carefully selected and included in an amount that makes sense. Not for decoration – but for function.
Double transparency: Ingredient list + independent laboratory test
Disclosing ingredient amounts is the first level of transparency. But how do you know the product is actually pure? That it does not contain pesticides, heavy metals, harmful bacteria, or other unwanted substances?
Most greens brands only meet the legal minimum requirements. But at Rebuilt Performance, we go several steps further. Pure Greens has been tested by the German laboratory Dr. Graner & Partner GmbH, an ISO-certified lab specializing in food safety.
The test was voluntary – not legally required. We actively chose to have our product undergo extensive analyses for:
- 22 different pesticides
- 7 types of bacteria (including E. coli and Salmonella)
- 4 heavy metals (lead, cadmium, mercury, arsenic)
- Mold and fungi
The result? Pure Greens passed all tests. The test results are publicly available on our website – yet another example of the transparency we build our brand on.
This form of double transparency – full ingredient disclosure combined with published laboratory test results – is something no other greens brands in Denmark offer to the same extent.
Why voluntary testing is more important than legal requirements
EU legislation sets requirements for food safety, and all products on the market must naturally comply with these requirements. But minimum legislation is designed to protect the consumer from the worst scenarios – not to guarantee optimal standards.
When Rebuilt Performance chooses to test Pure Greens voluntarily, it sends a clear signal: We are not satisfied with just meeting the law. We want to lead the way and set a new standard for what consumers can expect from a greens product.
Test results from Dr. Graner & Partner GmbH serve as an independent quality seal. They confirm that what you see on the label is also what you get in the product – and that the product is free from contaminants.
Over 3 million servings sold – trust built through action
Since its launch, Pure Greens has reached a milestone of over 3 million servings sold. This has not happened because of aggressive marketing campaigns or wild promises. It has happened because the product delivers what it promises – and because customers can feel the difference.
With an average rating of 4.82 out of 5 stars based on 553 reviews on Trustpilot, Pure Greens is one of the highest-rated greens products in Denmark. Customers especially praise the taste, mixability, and the visible difference in energy levels and digestion.
What can you expect from Pure Greens?
Pure Greens is not a miracle product. It is not designed to heal or cure anything. It is a dietary supplement meant to complement a balanced and varied diet.
But when used consistently as part of a healthy lifestyle, Pure Greens can help to:
Spirulina can help you feel more energetic (1), which can be an advantage if you often feel tired or need a daily intake of nutrients.
Vitamin C helps against tiredness and fatigue (2), making it a relevant ingredient for people with busy everyday lives or physically active lifestyles.
Ginger can support digestion and contribute to the normal function of the gut flora (6), while chicory can support digestion and stimulate the production of digestive fluids (4).
Turmeric can support normal liver function (5), and zinc supports the normal function of the immune system (3).
All supported by plant-based ingredients such as spinach, broccoli, wheatgrass, barley grass, purple cabbage leaves, and coconut water, which provide naturally occurring nutrients.
How to use Pure Greens
A daily serving of Pure Greens mixes easily into water, juice, smoothie, or plant milk. Many users choose to take their greens in the morning as part of breakfast, while others prefer it as an afternoon boost.
Consistency is key. As with all supplements, you will experience the best results with regular use over time. The body needs a continuous supply of micronutrients to function optimally – not just occasionally.
The choice is yours – but the information should be clear
There are many greens products on the market. Some are cheaper. Some promise more. But ask yourself: How many of them can show you exactly what they contain – and prove through independent tests that the product actually meets the standards?
At Rebuilt Performance, we believe you deserve to know exactly what you put into your body. That’s why we built Pure Greens on complete transparency – both in the ingredient list and in documentation.
When you choose Pure Greens, you’re not just choosing a greens product. You’re choosing a standard. A standard where transparency, quality, and documentation go hand in hand.
Frequently asked questions about Pure Greens
What does it mean that Pure Greens does not contain proprietary blends?
This means that we disclose the exact amount of each individual ingredient in milligrams. You know exactly what you are getting – not just a total weight of a secret blend where you don’t know how much of each ingredient is included.
Why is laboratory testing voluntary – and not mandatory?
EU legislation requires all foods and supplements to meet certain safety standards, but it is not mandatory to publish test results from independent laboratories. We have chosen to do so anyway to provide our customers with maximum confidence and transparency.
Can Pure Greens replace fruits and vegetables in my diet?
No. Pure Greens is a dietary supplement meant to complement – not replace – a balanced and varied diet. It is still important to eat plenty of fresh fruits and vegetables as part of a healthy lifestyle.
How long does it take before I can notice a difference?
It varies from person to person. Some users notice a difference in energy levels after just a few days, while others only feel an effect after a couple of weeks of consistent use. The body needs time to adjust to the daily intake of nutrients.
Who is behind the testing of Pure Greens?
Pure Greens is tested by Dr. Graner & Partner GmbH, an ISO-certified laboratory in Germany specializing in food safety. The laboratory has tested for 22 pesticides, 7 types of bacteria, 4 heavy metals, as well as mold and fungi. All tests were passed, and the results are publicly available.
Summary of Reviews
Pure Greens contains ingredients for which the following health claims are approved by the EU/EFSA:
- Spirulina helps you feel more energetic.
- Vitamin C helps reduce tiredness and fatigue.
- Zinc contributes to the normal function of the immune system.
- Chicory supports digestion and stimulates the production of digestive fluids.
- Turmeric helps support normal liver function.
- Ginger helps support digestion and contributes to the normal function of the intestinal tract.
The content on this page is for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek advice from your doctor or other qualified healthcare professional with any questions about a medical condition or health concerns.
Pure Greens is a dietary supplement. Dietary supplements should not be used as a substitute for a varied diet and a healthy lifestyle. The recommended daily dose should not be exceeded. Keep out of reach of children. The health claims used are approved by the EU/EFSA and refer to specific ingredients in the product. Allergens: contains wheat, barley (celiac disease), and naturally occurring sulfites from spirulina.
- Vitamin C contributes to the normal function of the immune system.
- Vitamin C helps reduce tiredness and fatigue.
- Vitamin C contributes to normal psychological function.
- Vitamin C contributes to the normal functioning of the nervous system.
- Vitamin A contributes to the normal function of the immune system.
- Zinc contributes to the normal function of the immune system.
- Zinc contributes to normal cognitive function.
- Zinc contributes to the normal functioning of the nervous system.
- Zinc contributes to normal psychological function.
- Ginger helps support digestion by promoting the production of saliva and stomach acid and improving gastrointestinal function and the movement of food through the upper digestive tract.
- Chicory stimulates and promotes the production of digestive fluids and gastrointestinal movement, contributing to normal digestion.
- Turmeric helps ease digestion and contributes to digestive comfort.
- Spirulina helps improve tone and vitality. Spirulina supports the immune system.
Dietary supplements should not be used as a substitute for a varied diet and a healthy lifestyle. The recommended daily dose should not be exceeded. Keep out of reach of children.
